Geox

Geox, founded in 1995, has made its mark on the footwear and fashion markets thanks to its major innovation: the breathable sole. This invention was born three years earlier from an intuition by the brand's founder, Mario Moretti Polegato. During a jog in the hot Nevada sun, this son of Italian winegrowers, equipped with a Swiss Army knife, had the idea of piercing holes in the soles of sports shoes to facilitate the passage of air and improve sensations

With Geox, you can breathe

This ingenious inspiration was a major step forward in the world of footwear: inside a Geox product, the foot is optimally ventilated and the product is perfectly waterproof, thanks to a system already used in the design of NASA spacesuits. Polegato adopted the general principle for its revolutionary footwear: the tiny channels in a membrane allow the fine particles of perspiration to pass through, but block the 700 times larger drops of water.

Over the years, Geox has continued to innovate. Patented technologies such as the “Net Breathing System” and the “Inner Breathing System” have consolidated the reputation of the Italian brand and positioned it as one of the great pioneers in the sector: the Net Breathing System is designed to increase the passage of air through the sole, while preventing moisture and external elements from penetrating the shoe. Models with these properties are particularly suited to outdoor activities and hot environments: they keep feet cool and dry.

Geox, a pioneer among its peers

The Inner Breathing System focuses on the inside of the shoe and aims to improve air circulation around the foot. It ensures enhanced, long-lasting comfort when shoes are worn for long hours at a time in the course of a single day.

Geox has also diversified its range by introducing garments using Apparel Breathing System technology. This innovation, which combines comfort and style, offers thermal regulation adapted to various climatic conditions.

Geox's flagship products for men and women harmoniously integrate the cutting-edge technologies pioneered by the brand in a chic, contemporary design. For men, Geox offers shoes that combine functionality and elegance, perfect for work, sporting activities or more formal events. Women can choose from a wide selection of aesthetic and comfortable shoes, from casual sneakers to refined high heels, all featuring Geox's signature breathable sole

Geox products in the spotlight

Geox's commitment to the environment is reflected in its sustainable production practices and use of recycled materials. This eco-responsible approach underlines its commitment to the environment and the preservation of resources.

In terms of marketing and distribution, Geox has expanded its international presence and made its products available in many countries, via its own boutiques and online platforms such as Besson Chaussures.

Advertising campaigns and strategic partnerships have also helped to raise brand awareness, with Geox sponsoring the Red Bull Racing team in the Formula 1 World Championship and Formula E races. This partnership enabled the Italian manufacturer to demonstrate the effectiveness of its breathable system in extreme conditions.

Geox stands out in the footwear and fashion market for its technological innovations, sophisticated design and commitment to sustainability. Its flagship products for men and women, combining comfort and elegance, meet the expectations of a diverse and environmentally conscious clientele. All of these assets shape Geox's positive image and make it a major global player in footwear today.

GEOX

Geox

With Geox, you can breathe

Geox, a pioneer among its peers

Geox products in the spotlight